Lara Croft is a fictional character and the protagonist of Eidos Interactive’s Tomb Raider video game series. Created by Toby Gard during his employment at Core Design, the character has also appeared in comic books, novels, a series of animated short films, and feature films. Lara Croft has been licensed for third-party promotion, including television and print advertisements, music-related appearances, and as a spokesmodel. Promotion of the character includes a brand of apparel and accessories, action figures, and model portrayals. Lara Croft is presented as a beautiful, intelligent, athletic and somewhat reckless English archaeologist-adventurer who ventures into ancient, hazardous tombs and ruins.
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